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Honest Ecommerce

Jul 26, 2021

Will Laurenson is a customer value consultant, helping D2C businesses get more value from every customer.

On this podcast, we talk about the malleability of the LTV formula, the tolerances of customers before leaving a website, why conversion rate sometimes doesn’t matter, and so much more!

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Jul 19, 2021

Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. 

The 2 ecommerce sites are experiencing YOY growth exceeding 80% and combining for 8 figures in sales annually. 

On this podcast, we talked about getting help from partners at...

Jul 12, 2021

Lindsey Johnson is the co-founder and CEO of direct-to-consumer luxury bath brand Weezie. 

On this podcast, we talk about investing in earned media for credibility, why you should say “no” more when you grow, attribution for print media, and so much more!

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Jul 5, 2021

Lindsey McCoy is the CEO and co-founder of Plaine Products, a company on a mission to get single-use plastic out of the bathroom. 

On this podcast, we talk about the pursuit of perfection as a detriment, supporting your growth by hiring people better than you, how to find the right influencers, and so much more!