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Honest Ecommerce

Aug 19, 2019

Phoebe Yu is the founder and CEO of Ettitude, a sustainable bedding brand that’s helping customers get a better night’s sleep.


Phoebe has a background in home textiles for over 15 years, but when she moved to Australia she was re-educated on sustainability and climate change, and she started to realize the old products she was sourcing were not sustainable. She decided to start her own brand where all of the products are healthy, highly functional, and also sustainable.


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