Apr 4, 2022
Paul teaches growth hacking and venture initiation at USC (the University of Southern California) and runs the university's startup program.
He has built and operated four startup accelerators around the world and came to write the book Growth Units by seeing lots of companies struggle with figuring out their unit economics.
On this podcast, we talk about how variables may change but the tactics stay the same, learning from old/traditional megabrands, calculating, segmenting, and improving CAC and LTV, and so much more!
To learn more, visit: http://honestecommerce.co